Download Business Lessons and Learn at Your Own Pace

Business concepts

The lessons are very short. You can read one lesson in less than 30 minutes. It may take you longer to do the exercises, but this is where you do your thinking.

The lessons are full of business and marketing concepts. You learn the concept and then implement it into your business.

Getting Stuck

If you get stuck simply go the support page complete the form with a question and I will answer it for you. There is no fee for this support.

Best Results

To get the best results, begin at the beginning and work through the framework of business lessons.

How to use it

Simply click on module 1 – Leadership below. This will take you to the module. Select a lesson and a pdf workbook will download onto your computer. There is no sign-up or fee. The investment is your time to learn and implement. Once you have completed module 1 click on any of the other modules. This will take you to a landing page for further instructions.


Get Started

Click on the module 1 link below and begin your first lesson. Copy and past a link to your browser favourites to save time in the future. Send a link to a friend.


Use the chat button to ask any questions or go to the support page and ask your question. I will answer it as soon as I can. Normally within 24 hours or sooner.

The Modules

Module 1 – Leadership

  1. Introduction to leadership
  2. Personal Goal Setting
  3. Personal Purpose & Values
  4. Business Purpose
  5. Entrepreneurial Mindset
  6. Personal Effectiveness
  7. Prioritising

Module 2 – Planning

  1. Business Audit
  2. Clarity and Focus (Where are we going?)
  3. Setting Objectives (How do we get there?)
  4. The Five-Step Business Plan
  5. Objective Achievement
  6. SWOT Analysis
  7. The Elevator Pitch

Module 3 – Marketing Strategy

  1. Introduction to Marketing Strategy
  2. Demographics
  3. Psychographics
  4. Positioning & Differentiation
  5. Look & Feel
  6. Your Strategic Marketing Plan
  7. Branding

Module 4 – Process & Systemisation

  1. Introduction to business systems
  2. Problem-solving
  3. Systems Inventory
  4. Visualising Order
  5. System Creation & Documentation
  6. Touch Points

Module 5 – Winning Teams

  1. Team Leadership
  2. Organisation
  3. Motivation
  4. Behaviour
  5. Personality Profiling
  6. Team Building
  7. Top Grading Recruitment
  8. How Coach Your Team

Module 6 – Finance

  1. Introduction to finance
  2. Simple financial plan
  3. Financial system
  4. Profit
  5. Cash flow

Module 7 – Marketing Communications

  1. Finding The Advantage
  2. Benefits
  3. How to write communications that sell
  4. Marketing communication
  5. Marketing campaigns
  6. Marketing implementation

Module 8 – Sales

  1. Introduction to sales
  2. Customer mindset
  3. Prospecting
  4. Sales pitch and presenting
  5. The Close
  6. Personal effectiveness

Licence Agreement

You are allowed to download the files and use them to help you grow your business. You are not allowed to use them to help others to grow their business making money from the process. If you are a business coach and would like to use the workbooks, I have a white version you can rebrand. We can negotiate the terms. The workbooks are copyright protected by Freedom Business Coaching Ltd.